One of the fastest growing brand who have recently entered Indian handset market – HSL Mobiles teams up with Preity Zinta to promote company’s offerings for Indian consumers.
It is very interesting to see that HSL Mobile operates which we might call popular handset category only and launches their Indian offerings only between INR 749 to INR 6,999 price bracket, where other multinational companies are aiming at higher end of the pyramid.
HSL Mobile product director Naresh Yadav have confirmed that the company will operate only via unconventional channels in India. HSL Mobiles are available on leading e-commerce market places like Amazon, Flipkart, Snapdeal & Paytm. The company is in advanced stage of negotiations with yesteryear’s e-commerce poster boy suraj vazirani’s Maniacstore. Further to elaborate company’s sales strategy, Naresh Yadav said “HSL Mobile India division believes in large theory of volume driven business approach. We are seeing lot of demand coming from tier-2 & tier-3 towns and we would like to tap those opportunities. Working with unconventional business channels in India allow us to lower down the price points and help us to reach to more consumers. We may announce soon something on TV shopping channels platforms, too. We believe in diversity of Indian market and we have just tied up with Reverie to provide unique transliteration enabled keyboard over our smartphones. HSL smartphones supports 18 Indian vernacular languages.”
However, after sales support is always crucial for such brands as Indian consumers are very of the new players. Replying to our query – Naresh Yadav asserted that company holds almost 440 plus customer support centers across India.
Speaking about their association with Preity Zinta – Sanjeev Bhatia, director with HSL Mobiles have further elaborated that “HSL Mobiles is feeling proud to associate with Priety Zinta and we are sure that our association will last much longer to promote the brand in India. She is quite well-known face among our target audience and her image and persona fits with our brand.”