Well, we have seen many devices which are basically built on Android operating system but try to offer a different kind of experience and challenges the traditionalism of Android user interface and UI/UX. Recently, there is bit of surge of such mobile handset manufacturers and people are just simply embarrassing them. First it was Xiaomi, then (not so)famous Nokia X series, then One Plus and many others. The latest entrant in the battle is Creo. Let us see, how this company can compete against the mighty and experienced players.
Creo is Bangaluru, India based company which have just introduced their first model Mark 1 – the model is now available on both – company site and via flipkart. We are seeing more and more companies have started adapting online exclusive route to reach out to Indian consumers. The model is priced at INR 19,999.
The handset sports 5.5-Inch Quad HD Display with a resolution of 1440 x 2560 Pixels with almost 534 ppi resolution, which is among the best in the industry. The handset sports Corning Gorilla Glass 3 protection on both sides – front as well as back -ensuring relief to the customers who are afraid of damages. Not only that the handset also sports 2.5D glass, which ensures excellent feel and grip in the hand, however, managing 5.5-Inch device with single hand is always problematic. You really need to have large hands to handle such display size.
Creo have really did remarkable job in the camera of this phone. I simply got in awe of it.
Mark 1 offers 21MP Rear Camera and 8MP Front selfie shooter. There is magic of 21MP Sony IMX 230 Exmor PDAF processor which will make you fall for the love. The model doesn’t stops here, but also have iPhone features like Slo-Mo videos and capable to record 4K videos. Creo have promised that they are bringing iPhone like selfie screen flash in their next software update. However, i would like to reserve my final verdict on the phone camera capabilities.
Hardware – Under the hood
This 4G handset is powered by 1.95GHz Octa Core Helio X10 processor with 3GB RAM and 32GB Internal Memory to support with. You can expand the phone memory up to 128GB via MicroSD. The device have got 3100 mAh non replaceable battery.
Creo claims to be most innovative in this space. They are assuring frequent updates almost one a month – which promises their users that they are always eager to hear their feedback. Creo calls their AOSP as Fuel 2.0. They have bundled some very good features with this software.
Sense – A double-tap on the home button from anywhere enables users to search for settings, apps, messages, contacts, photos, files to calendar events.
Echo – It is basically a free answering machine which works seamlessly without internet connectivity.
Retriever – It’s an improved Android device manage and detects theft. It automatically triggers alerts to the registered Email ID anytime a new SIM is inserted. It works without an active internet connection and even after a factory reset. Also, along with the location, it is capable of providing the mobile number of the thief too.
Smart Roaming for Dual Sim – Designed for frequent travelers, Smart Roaming automatically makes sure that the local SIM is set as the primary SIM and the roaming Sim is made secondary.
Smart Forwarding – A feature that auto-diverts calls from ‘SIM 1’ to ‘SIM 2’and vice-versa when the network on either of the SIM cards is unavailable or unreachable.
What I like the most?
- Display Clarity and color reproduction
- Battery Capability
- Camera Software and Hardware Integration – good job here !!
What I do not like?
- Lack of finger scan sensor – at INR 19,999 – it is very fair to demand this function.
- Lack of fast charging – no fast charging. are you kidding? you are taking my 20 grands, dude.
- Glass back panel – though there is gorilla protection but the device looks very dirty after some time as you can clearly see the fingers impression.
It will be really encouraging if this device meets success and prove that Indian brands can succeed with mobile software department as well. Also these unique features are lesson for the big boys like Micromax, Intex and Lava that they still needs to go miles. Innovation is the key.
Do let us know, if you are buying this handset – I would love to hear from you of your feedback.