First Ever #HammerScreen smartphone launched by HSL in India – via Snapdeal !!

HSL Y501 Plus launched for Rs 3,999 is strong enough to break Walnuts !!

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HSL Mobile is launches the most “screenovative” unique budget smartphone, “Y501 Plus” exclusively with Snapdeal today! The smartphone is priced at Rs 3,999 and will be exclusively on sale via India’s leading eCommerce site Snapdeal. The unique property of the handset is the Hammerscreen, which has proved to be unaffected even after breaking Walnuts and everyone who witnessed it, seem to be in complete awe of this innovative offering, which has been put together, post a lot of research and tests and keeping in mind the specific Indian consumer and the handset usage.

Confirming the launch, HSL Mobile India’s Naresh Yadav, Director-Consumer Experience said, “We are very happy to introduce Y501 Plus in India which is specifically designed and developed keeping Indian consumers’ need of vernacular languages solution & tougher screen at the center. Speaking about company’s India market strategy, he said, “In India, we have chosen to serve our customers via e-commerce to be able to be effective and efficient while being extraordinarily affordable. We rely on word of mouth and customer advocacy.” Actor Preity Zinta is the Brand Ambassador for the Company and will actively get associated with the promotions on digital space for the Y501. Adding another feather to its cap, even before its launch announcement is that leading Online player Snapdeal, who tested every claim that was being made about the handset, is excited to be offering the product to its millions of users online.

The phone looks pretty good and comes with a complete chic finish. The handset comes with extremely powerful features for the offered price. It flaunts a 5-inch IPS HD display and is powered by a 1.2GHz Quad-Core processor paired with 1GB of RAM. It also includes 8GB internal storage and 32 GB expandable storage. The phone is powered by 2000 mAh which ensures up to 18 Hours of talk time on 2G coverage, thanks to higher level optimization.

In addition to the “Hammerscreen” claim, HSL offers 1 Year Touch Replacement Warranty. Company has already established more than 400 customer support centers in India.

Here is the video of HSL consumers doing the hammerscreen test on the smartphone.

Y501 Plus comes with an in-built transliteration that allows the users to type in English and get the output in their mother tongue. The phone supports 21 regional languages and also translates the phone book effortlessly from English to any of the 21 available languages.