When the Flipkart Black Friday sale launched on November 23, 2025, Indian smartphone buyers didn’t just get a deal—they got a reckoning. The Samsung Galaxy S25 Ultra, one of the most anticipated flagships of the year, dropped from its original launch price of ₹1,29,999 to just ₹1,05,999 after stacked discounts. That’s a ₹24,000 cut in under a week. And it’s not just a flash in the pan—this is the first major price correction for the S25 series since its January 2025 debut, and it’s happening right when holiday spending peaks.
How the discounts stack up
The base price of the Samsung Galaxy S25 Ultra on Flipkart is now ₹1,09,999, down ₹20,000 from its original retail. But here’s the twist: if you pay with a Flipkart Axis Bank Credit Card or Flipkart SBI Credit Card, you get an extra ₹4,000 off. That’s the ₹1,05,999 figure everyone’s buzzing about. And if you’re trading in an old phone? Flipkart’s exchange program can knock off up to ₹68,050—yes, you read that right—depending on the condition and brand of your current device. For someone holding a two-year-old iPhone or Samsung flagship, this isn’t a discount—it’s a free upgrade.
The specs haven’t changed, but the value proposition just got a whole lot sharper. The device still packs a 6.9-inch QHD+ 120Hz AMOLED display, the Snapdragon 8 Elite chip, 12GB RAM, up to 1TB storage, a 5,000mAh battery, and that 200MP quad-camera system with S Pen support. Flipkart’s listing highlights AI-driven features like the ProVisual Engine, which enhances color accuracy, and the Object-aware Engine that fine-tunes skin tones in portraits. It’s not just hardware—it’s computational photography at its most refined.
Beyond the S25 Ultra: the rest of the Samsung lineup
The S25 Ultra isn’t the only one getting crushed. The Samsung Galaxy S25 Plus, originally priced at ₹99,999, now sits at ₹74,999—a ₹25,000 drop. The Samsung Galaxy S24 5G, which launched at ₹74,999, is now ₹40,999. That’s a ₹34,000 reduction. And the Samsung Galaxy S24 Ultra 5G, which was ₹1,19,999, is now ₹86,999. All these models benefit from the same ₹4,000 bank card discount and exchange offers up to ₹38,950 for the S24.
Even the mid-range models aren’t safe from the carnage. The Samsung Galaxy S24 FE starts at ₹31,999, while the Samsung Galaxy A35 5G is also deeply discounted. This isn’t just about clearing inventory—it’s about dominating the holiday season before Amazon’s own Black Friday wave hits full force. According to Digit.in, Amazon’s Pixel 10 Pro dropped by ₹12,200 in the same window, but Samsung’s scale here is unmatched.
Why this sale matters
Black Friday, born in the U.S. as a post-Thanksgiving retail frenzy, has become a cultural and commercial fixture in India over the last five years. But 2025 is different. This is the first time a flagship Samsung model has been discounted so aggressively so soon after launch. Typically, manufacturers wait 6–8 months before slashing prices. Flipkart, headquartered in Bangalore, is betting big that consumers will trade up now rather than wait for January sales. And with EMI options starting at ₹3,868 per month, the barrier to entry is lower than ever.
What’s more, the timing is perfect. The holiday season—Diwali, Christmas, New Year—has always been the golden window for electronics sales in India. By slashing prices now, Flipkart is locking in buyers early, reducing the chance they’ll wait for Amazon’s December promotions. It’s also a signal to Samsung: if you want to compete in India, you need to play hardball on pricing.
What’s next?
The sale runs through November 28, 2025. After that, prices are expected to creep back up—though not to full launch levels. Analysts from Moneycontrol.com suggest this could be the start of a new trend: aggressive discounting on premium devices within 10 months of launch, especially in markets like India where mid-range phones still dominate. If this works, expect other brands like Xiaomi and OnePlus to follow suit.
For now, the message is clear: if you’ve been waiting to upgrade, this is your moment. The S25 Ultra isn’t just cheaper—it’s practically a steal. And with AI-enhanced cameras, top-tier performance, and a display that looks like it’s glowing from within, you’re not just saving money. You’re getting one of the best smartphones of the year.
Frequently Asked Questions
Is the ₹1,05,999 price for the Samsung Galaxy S25 Ultra final, or are there hidden costs?
The ₹1,05,999 price is the final out-the-door cost if you use a Flipkart Axis Bank or SBI credit card and qualify for the maximum exchange offer. No hidden fees apply, but taxes are already included. Exchange value depends on your old phone’s condition, brand, and model—Cashify.in confirms that only devices in good working order with original accessories qualify for the full ₹68,050 discount.
Can I get the discount if I don’t have a Flipkart credit card?
Yes, you can still buy the S25 Ultra at ₹1,09,999 without the bank card discount. You’ll still qualify for the exchange offer (up to ₹68,050) and EMI options. But you’ll miss out on the extra ₹4,000. If you don’t have the card, consider applying for one—Flipkart offers instant approval for existing customers, and the discount often pays for the card’s annual fee in one purchase.
How does the exchange offer work, and which phones qualify?
Flipkart’s exchange program evaluates your old phone based on brand, model, condition, and accessories. iPhones 12 and newer, Samsung Galaxy S20 and later, and Google Pixel 5 and newer typically qualify for the highest values. A well-maintained iPhone 14 Pro can fetch up to ₹58,000, while a Galaxy S23 Ultra might get ₹62,000. Phones with cracked screens or battery issues receive lower offers. The system auto-calculates value during checkout.
Why is Flipkart offering such steep discounts so early in the product’s lifecycle?
Flipkart is racing to capture market share before Amazon’s December promotions and to clear early inventory ahead of the 2026 model cycle. Samsung’s S25 Ultra launched in January 2025 and hasn’t seen a price drop yet—this is the first major sale. By discounting now, Flipkart forces competitors to respond, builds customer loyalty, and positions itself as the go-to for premium deals in India, where price sensitivity remains high even for flagships.
Are these discounts available in physical stores?
No. This Black Friday sale is exclusive to Flipkart’s online platform. There are no physical store components involved, and no partner retailers like Reliance Digital or Croma are offering matching deals. All transactions, exchanges, and deliveries are handled through Flipkart’s website and app, headquartered in Bangalore. If you see the same price elsewhere, it’s likely a scam.
What happens after November 28, 2025? Will prices go back up?
Prices are expected to return to ₹1,10,000–₹1,15,000 after the sale ends, though rarely to the full ₹1,29,999 launch price. Historically, Samsung keeps its flagships discounted by ₹10,000–₹15,000 after major sales. But if this sale drives strong demand, Flipkart may extend limited-time discounts into early December. Watch for flash sales on December 1–5, especially during Amazon’s Prime Day-style event.
